Brabant Zorg: Leading the transformation of elderly care
In an era where the dual aging phenomenon represents one of the greatest societal challenges for Dutch healthcare, Brabant Zorg is taking the lead in shaping the future of elderly care. As a leading healthcare organization in North Brabant, Brabant Zorg has developed a clear vision for a future where more elderly individuals with increasingly complex care needs are optimally supported, despite the pressures on available care professionals.
The ambition of Brabant Zorg
In recent years, Brabant Zorg has laid crucial foundations by developing forward-thinking visions, missions, and values. The organization has a clear understanding of what is required to address tomorrow's challenges. To strengthen this positive momentum, there is now a need for an overarching and unifying narrative that appeals to and enhances the intrinsic motivation of all those involved.
Our approach
BR-ND People has been asked to guide Brabant Zorg in developing this inspiring transformation narrative. Building on the strong foundation already in place, we work in close collaboration with individuals from all levels of the organization. Through co-creation, we are crafting a cultural impact narrative that:
Touches both the hearts and minds of people
Sparks positive energy for change
Provides concrete tools for the future
Connects and activates all stakeholders in their respective roles
The process
The power of true change comes from within. That’s why we approach the creation of this narrative as a collective journey of discovery. A diverse group of individuals from various departments and locations are involved in its development. This inclusive approach ensures the narrative is authentic and deeply rooted in the intrinsic motivation of the entire organization.
Our impact
The end result will be more than just a story – it will become a living compass for the future of BrabantZorg. Coupled with a multi-year communication strategy, it will help the organization to:
Proactively shape the transformation in elderly care
Harness the natural capacity for change among employees
Unite all stakeholders in a shared movement
Strengthen the organization’s innovative adaptability
This case demonstrates how BR-ND People helps organizations turn societal challenges into opportunities for meaningful change, with an approach that taps into the intrinsic motivation of people and unleashes positive energy.