Amsterdam Impact – Creative power for positive change
Situation
Amsterdam is a city of bold ideas and constant renewal. Its creative communication sector is thriving—with agencies that know how to tell stories and drive real change. That’s exactly the power Amsterdam Impact (an initiative by the City of Amsterdam) wants to strengthen. The goal? To empower the city's creative sector and its clients to increase their positive societal impact.
Challenge
Creative agencies hold a unique key to accelerating the transition to a sustainable and inclusive economy. Through the campaigns they launch, the advice they offer, and even their own operations, they have the ability to lead. Some are already ahead of the curve—but the potential for broader impact is immense. The challenge: how can we make impact an integral part of creative work? And how do we ensure the entire sector moves forward, not just the frontrunners?
Approach
In collaboration with Amsterdam Impact, BR-ND People is helping spark a movement within the creative industry. We create space for open dialogue, co-creation, and shared vision building. Together, we explore what’s already happening, what’s still missing, and how we can amplify our collective influence.
The outcomes include:
An inspiring manifesto that sets a clear direction.
A practical toolkit for making impact tangible in day-to-day work.
A vibrant network of creative pioneers who bring others along.
This is not a top-down initiative; it’s a sector-driven movement. Led by makers, thinkers, and doers committed to shaping a better Amsterdam, for its people and for the planet.
Are you an impact-driven creative? Join us and help build a more meaningful creative future for the city.