On November 23rd, a remarkable moment unfolded, marking a new era for the 23plusone method. In a festive gathering, Kim Cramer and Alexander Koene, the founders of BR-ND People and the inventors of 23plusone, passed the torch to a newly established collective company named The 23plusone Collective. This ‘spin-off’ signifies not merely a change in leadership, but a step towards strenghening the transformative power of 23plusone on a much larger scale.

Since its inception in 2006, the 23plusone methodology has undergone a remarkable journey. What began as a research tool exploring happiness, attractiveness, and brand values has transformed into a visual methodology for emotive dynamics, values, and sentiment. Over the years, this scientifically validated approach has gained international recognition, empowering businesses to cultivate their culture and serving as a personal development tool for students and professionals alike.

As we stand on the precipice of 2025, a group of licensed users of the 23plusone method are ready to take the reins, propelling the 23plusone methodology to new heights both within the Netherlands and on the international stage. With their dedication, innovative spirit, and collective energy, they are set to fuel the fire that Kim and Alexander ignited, ensuring its radiance continues to illuminate the path ahead.

While Kim and Alexander have entrusted the operational responsibilities to the newly established The 23plusone Collective, their involvement remains integral. As members and interim board members of the new company, their insights and guidance will continue to shape the future of 23plusone. Moreover, as the inventors of the methodology, they will spearhead its ongoing evolution, safeguarding the intellectual property that lies at its core.

The gathering itself served as a testament to the essence of 23plusone. Surrounded by an amazing group of individuals, including Nanda, Robert, Victor, Petra, Roos, Jochum, Leo, Nieske, Carmen, Leonieke, Nick, Ayu, Ronald, Igor, Irene, Ivo, Kiki, Laura, Madeline, and Jeroen, the event reaffirmed the methodology's profound impact. Their collective energy and commitment serve as a catalyst, propelling The 23plusone Collective towards a future full with potential.

This moment marks not an ending but a new beginning. As the magic of 23plusone continues to evolve and flourish under the guidance of The 23plusone Collective, we stand on the threshold of a transformative journey. Together, armed with the power of meaningful connections, creative energy, and the spirit of remarkable individuals, we are poised to create something special.

To those who wish to be part of this voyage, we extend an open invitation. Reach out to us, and let us share with you the wonders that await as The 23plusone Collective embarks on this inspiring chapter. Together, let us harness the power of 23plusone to make a lasting, positive impact on the world stage.