A year of purpose-driven transformations

Let's celebrate the remarkable organizations that chose to work with BR-ND People to create meaningful impact in 2024 and beyond. Each client is writing their own chapter in developing a better future, and we are proud to support them and share their stories.

2025 is going to be a game-changer, and we need you to make it happen! At BR-ND People, we’re on a mission to make the world better, happier, and more sustainable. Since 2012, when we were younger and maybe a little more reckless, we’ve been working to prove that doing good for people can transform the world. Fast forward over a decade, and our mission feels more urgent than ever. With global crises, growing polarization, and a healthcare system under pressure, it's time for bold action.

In het sprookjesachtige Madurodam vierde Koninklijke Kinderpostzegels haar 100e verjaardag op een manier die de aanstekelijk positieve cultuur van de organisatie perfect weerspiegelde.

B Lab, the nonprofit behind B Corp Certification, is making a significant shift from its current 5-domain assessment framework to a more detailed and nuanced model with 9 domains. This transition, expected to be fully implemented by 2025, reflects B Lab's commitment to a comprehensive approach to assessing corporate responsibility and impact.

In the shadow of our once-proud healthcare system, originally designed to be a beacon of hope and healing, a significant crisis has emerged. Since the national health insurance fund was abolished in 2006, the healthcare landscape has become a tangled web of bureaucracy and competition.

Strategievorming heeft lange tijd iets weg gehad van een dictatuur. In veel organisaties wordt de koers bepaald door een kleine groep: de CEO en zijn C-suite. Zij bedenken, zij beslissen, en vervolgens wordt die top-down strategie uitgerold over de rest van de organisatie. Het lijkt op een autocratisch regime waar een select gezelschap achter gesloten deuren bepaalt wat goed is voor het collectief.

We couldn’t have asked for better weather or better company at our Beach Social 2024! As the summer fades and autumn settles in, with shorter days, falling leaves, and rain replacing our sunny flip-flop days, we wanted to take a moment to reflect on the wonderful time we had last week at Azorra Beachclub Scheveningen.

Dearest people of Europe,

In three days, on June 6, 2024, we will have an extraordinary opportunity to shape the future together. From June 6 to 9, millions of Europeans will make their voices heard in the European elections. This is the time to speak your heart and leave an important imprint for all of us.

We, Kim Cramer and Alexander Koene, proudly stand among these changemakers. As founders of BR-ND People, a certified B Corp since 2017, and The 23plusone Collective, and co-founders of Let's Play Equal, our vision has been clear: to create a new type of economy that benefits the many, not the few. This year, our journey took us to the B Leaders for Good Summit 2024 at the iconic Beurs van Berlage in Amsterdam, where we embarked on a whirlwind adventure of collaboration, innovation, and inspiration.

Role: Community & Project Champion
Key tasks:

• Community support for The 23plusone Collective

• Project supervision of The 23plusone Collective

• Barista for BR-ND People and clients (no worries, the Quickmill is automatic)

Location: Amsterdam
Time: 2-3 days per week

Ah, Eindhoven, de stad van technologie, design, en nu ook van het 'Purpose Day 2024' spektakel! Op een winderige dag in de Microstad kwamen we samen om te brainstormen over het doel van het leven, terwijl we ons een weg baanden door de stormen van burn-outs, SDG's en de existentiële vraag: bio-robot of bezield wezen?

Op 24 januari 2024 is 23plusone Friends afgesplitst van The appeal company BV, de holdingmaatschappij van BR-ND People, naar The 23plusone Collective, een nieuw opgerichte Coöperatie naar Nederlands recht. Bestaande ‘Licenced Friends’ krijgen de keuze om lid of klant te worden van The 23plusone Collective, met mogelijkheden om actief deel te nemen aan de plannen en acties van de organisatie.

Lieve Medeburgers van Nederland, morgen is het zover, de dag waarop we gezamenlijk onze stem kunnen laten horen. BR-ND People moedigt je aan om met jouw stem een positieve bijdrage te leveren aan duurzaamheid. We begrijpen dat velen van jullie nog in dubio zijn.

It's important to have a purpose statement that truly reflects what your organization is all about. Such a statement is not about setting goals, but it's about expressing what you stand for and believe in. Often, though, leaders find it difficult to put their purpose into words. Now that's totally understandable.

Kinderpostzegels launched a new brand campaign that reminds us how they make a difference in children's lives every day of the year. The campaign focuses on issues like poverty, domestic problems, and isolation.

Keti Koti, the joyous "Chain Broken" celebration in the Netherlands, is a powerful reminder of the triumph of freedom over oppression. A significant milestone when slavery was abolished, marking a step towards a more inclusive and equitable society.

Making the Case for Impact Branding to Address Social Fabric, Social Injustice, Climate Crises in the Post-COVID Era. In addition, the European Green Deal and the Corporate Sustainability Reporting Directive (CSRD) have created a regulatory framework.

Our spring 2023 Impact board meeting was attended by Kim Cramer, Alexander Koene, Maarten Thijs, Mylene Heystek, Sita de Kruijf.

Life can be challenging for individuals with different backgrounds and characteristics. BR-ND People collaborates with several Amsterdam-based B Corp friends to create Let's Play Equal.

Amsterdam, May 11, 2023 - Today, Let’s play equal, a team game is launched to encourage diversity, inclusion, and equality in the workplace.