Last week, someone showed me a short movie called 'Words'. Produced by Everynone, it has been finding its way through social media to reach many people and i'm not suprised if they are all as touched as I was when I first saw it.

Brand Appeal is about the attraction one feels for ... a brand. Almost like the butterflies in your stomach when in love! But how best to measure such feelings? BR-ND's Lab currently explores implicit attitudinal measures. Below you find links to discover your love for various car brands.

[Video] People around the world share their view on what a brand is and which brands they love? Which brand do you love? 

[Video] Introduction clip of BR-ND

I think I am in love. When she is close, I feel complete. I love to work with her. She gives me direction and connects me with interesting new people.

[Video] The European brand management of Sara Lee responsible for the Pickwick tea brand cooked a new branding strategy in the BR-ND Kitchen during a two day workshop.

Alexander Koene van BR-ND publiceerde dit artikel over merkpositionering op Molblog op 14 augustus 2008.

Book on Innovation named "Innovate or Die" by Alexander Koene