As we stand at the start of 2023, it is impossible to ignore the challenges we faced in 2022. From the devastating aftermath of the coronavirus pandemic to the ongoing conflict in Ukraine and the energy crisis, it is clear that these are uncertain and trying times.

Kinderpostzegels heeft met BR-ND People in 2022 een nieuwe merkstrategie opgetuigd en de Kinderpostzegelactie oktober 2022 heef online dan ook meer opgeleverd dan voorgaande jaren. In gesprek met Marlies Maasdam, Hoofd Marketing, Communicatie en Fondsenwerving Kinderpostzegels en Kim Cramer, Co-Founder BR-ND People.

Alexander Koene van BR-ND People en atoomgeleerde Lucas Pool over hun samenwerking en het precaire verhaal van een geniale uitvinding.

This summer BR-ND People celebrated with the leadership team of Quinso successful delivery of the rebranding assignment. Listen to the leaders of Quinso about how they experienced working with us. Happy viewing!

Are requirements for obtaining official B Corp status too light? Should multinationals like Evian and Nespresso be allowed to apply? Het Financieele Dagblad caused commotion in the B Corp movement - a community of more than 5,500 sustainable and social enterprises.

From 15 till 18 June I visited Rome, with my business partner Kim Cramer and some 700 other business leaders from around the globe. We attended the first impressive B for Good Leaders Summit 2022 and what a joy it was to be in the eternal city.

What a great and unique event we had last week in Rome. It was beyond our imagination and we want to thank Leen Zevenbergen and Marcello Pallazi for organizing it. Open and joined-up intelligence can conquer the global challenges we are facing. Feel free to share this declaration with everyone. It was created by 700 hunderd B Leaders including Kim Cramer and Alexander Koene from BR-ND People.

Justice, Equity, Diversity and Inclusion is the name of the game. B Coalition Amsterdam has an immediate position for an intern looking for a 6-month assignment. Our coalition consists of impact branding agency BR-ND People, Misteli creative agency and PR agency Blyde. Everyone has the same opportunities on paper. But, in real life, the cards are not distributed equally.

Welcome to our annual impact report! As the year ended we have finally decided to take an opportunity to look back at 2021 and share what happened. Despite the continued corona measures, we managed to have a great year, so read all about our highlights, our achievements, what we are proud to be a part of, our B Corp scores, subjects that stood out and ways we share our knowledge. We will also dive into our future goals and what we can still do to improve.

Om een B Corp certificering te behalen, moeten organisaties een nauwgezet proces doorlopen waarin hun sociale en milieuprestaties worden geëvalueerd. Hier zijn de essentiële stappen die organisaties moeten volgen om een B Corp certificering te behalen.

Een positieve cultuur met gelukkige medewerkers is een belangrijke succesfactor voor het bouwen van sterke merken. Met blije en gedreven mensen is het makkelijker om samen iets te bereiken. Tevreden klanten bijvoorbeeld. Of meer innovatie. Minder verzuimkosten en een betere reputatie.

Hi there! I am Luuk van Noord, and I am the new intern at BR-ND People. I am a third year Creative Business student at the University of Applied Sciences in Utrecht. CB is a study that focuses on the newest technologies, international marketing, and media, all with a creative and cross-cultural spin to it.

On Friday 10th of December, BR-ND People facilitated a creative Kitchen workshop with our client Quinso. During a full day, we worked with a cross-section of the organisation, to further discover and jointly articulate topics such as societal purpose, mission, vision, values and corporate brand story.

2021 was een taai jaar voor velen, ook voor mij. Ik word vaak gezien als een 'blije eikel', en ik weet dat niet iedereen de dingen zo rooskleurig ziet als ik. Maar ik geloof dat het beste wat ik kan doen is de wereld van de zonnige kant bekijken. Dat betekent niet dat ik nooit somber ben, maar ik word nu eenmaal gelukkiger van positief gedrag, hoop en vertrouwen.

Flooded streets, big sale signs on the store windows, waiting lines, people fighting to get the products they had their eyes on. You probably have an idea what I am describing – a very popular American post-Thanksgiving Day or Black Friday. Increasingly, Black Friday is also starting to be popular in Europe

Hi everyone! My name is Žana Tomašič and I’m the new intern at BR-ND people. Let me briefly introduce myself.

I come from Slovenia but I actually haven’t lived there in 6 years. When I was 18 I decided I want to experience more so I packed my bags and moved to Finland!

In this annual Communication on Progress, we describe our actions to continually improve the integration of the Global Compact and its principles into our business strategy, culture and daily operations. We also commit to sharing this information with our stakeholders using our primary channels of communication.

Weer aan de slag - Het merk als glijmiddel voor positief gedrag. In een eerlijke en veilige samenleving werkt een nieuw economisch systeem voor het geluk van alle mensen. We maakten er een krant over, dit is de tweede editie. Veel leesplezier.

After 5 years working at the offices in the Spaces building in the centre of Amsterdam, we are now making a new step. 1st September 2021, we are happy to move to Edge Olympic, near the Olympic Stadium in Amsterdam.

Bird's-eye view how it started and how it is going in brand land. Branding is constantly in flux. New technology and a call for system change drive what it’s about. What’s next?